Project details
Budget:
80 $
Client:
Lucie
Tool:
Illustrator / Photoshop / Figma
Lucie brand
Lucie is a luxury fashion brand inspired by timeless elegance and modern femininity. The identity blends sophistication and refinement, capturing the essence of contemporary style with a classic touch.
1. Brand Concept & Inspiration
The branding for Lucie is inspired by timeless elegance and modern femininity. Drawing from the world of high fashion, it balances sophistication with contemporary edge. By combining refined typography and a monochromatic palette, the identity conveys confidence, exclusivity, and understated luxury.
2. Design Elements
Logo & Typography: A sleek serif logotype that embodies grace and timeless refinement, paired with minimalist supporting typography for clarity and balance.
Color Palette: A neutral palette of black, white, and soft greys, enhanced by subtle metallic accents, reflecting both modernity and classic elegance.
Photography Style: High-contrast black and white imagery with an editorial feel, emphasizing mood, texture, and sophistication.
Visual Mood: Confident, minimal, and cinematic — evoking the atmosphere of luxury fashion editorials, where simplicity becomes the ultimate expression of style.
1. Brand Concept & Inspiration
The branding for Lucie is inspired by timeless elegance and modern femininity. Drawing from the world of high fashion, it balances sophistication with contemporary edge. By combining refined typography and a monochromatic palette, the identity conveys confidence, exclusivity, and understated luxury.
2. Design Elements
Logo & Typography: A sleek serif logotype that embodies grace and timeless refinement, paired with minimalist supporting typography for clarity and balance.
Color Palette: A neutral palette of black, white, and soft greys, enhanced by subtle metallic accents, reflecting both modernity and classic elegance.
Photography Style: High-contrast black and white imagery with an editorial feel, emphasizing mood, texture, and sophistication.
Visual Mood: Confident, minimal, and cinematic — evoking the atmosphere of luxury fashion editorials, where simplicity becomes the ultimate expression of style.
1. Brand Concept & Inspiration
The branding for Lucie is inspired by timeless elegance and modern femininity. Drawing from the world of high fashion, it balances sophistication with contemporary edge. By combining refined typography and a monochromatic palette, the identity conveys confidence, exclusivity, and understated luxury.
2. Design Elements
Logo & Typography: A sleek serif logotype that embodies grace and timeless refinement, paired with minimalist supporting typography for clarity and balance.
Color Palette: A neutral palette of black, white, and soft greys, enhanced by subtle metallic accents, reflecting both modernity and classic elegance.
Photography Style: High-contrast black and white imagery with an editorial feel, emphasizing mood, texture, and sophistication.
Visual Mood: Confident, minimal, and cinematic — evoking the atmosphere of luxury fashion editorials, where simplicity becomes the ultimate expression of style.
The Lucie branding system shows how fashion identity can transcend clothing to embody a lifestyle of elegance and confidence. Through the interplay of refined typography, monochromatic tones, and editorial photography, the brand captures timeless sophistication while maintaining a bold, modern presence.
The Lucie branding system shows how fashion identity can transcend clothing to embody a lifestyle of elegance and confidence. Through the interplay of refined typography, monochromatic tones, and editorial photography, the brand captures timeless sophistication while maintaining a bold, modern presence.
The Lucie branding system shows how fashion identity can transcend clothing to embody a lifestyle of elegance and confidence. Through the interplay of refined typography, monochromatic tones, and editorial photography, the brand captures timeless sophistication while maintaining a bold, modern presence.