Project details


Budget:
100 $
Client:
Cioccolato Gelato
Tool:
Illustrator / Photoshop / Figma
Cioccolato Gelato – Branding & Packaging Design
Cioccolato is a premium gelato branding project inspired by Italian craftsmanship and elegance. The identity system was designed to reflect indulgence, sophistication, and authenticity while creating a modern, minimal aesthetic that stands out in the frozen dessert market.




1. Brand Concept & Inspiration
The branding draws inspiration from the richness of artisanal gelato and the timeless luxury associated with Italian desserts. By pairing elegant typography with a warm, dessert-inspired color palette, the identity communicates both indulgence and approachability.
2. Design Elements
Logo & Typography: A refined serif logotype that conveys sophistication and timeless appeal.
Color Palette: Chocolate-inspired shades (brown, cream, caramel) paired with subtle pastels to evoke flavor and freshness.
Packaging Design: Minimal yet premium packaging, featuring bold typography and subtle textural patterns to balance elegance with practicality.
Visual Mood: Soft contrasts and indulgent imagery of gelato to create a mouthwatering, luxurious presentation.
1. Brand Concept & Inspiration
The branding draws inspiration from the richness of artisanal gelato and the timeless luxury associated with Italian desserts. By pairing elegant typography with a warm, dessert-inspired color palette, the identity communicates both indulgence and approachability.
2. Design Elements
Logo & Typography: A refined serif logotype that conveys sophistication and timeless appeal.
Color Palette: Chocolate-inspired shades (brown, cream, caramel) paired with subtle pastels to evoke flavor and freshness.
Packaging Design: Minimal yet premium packaging, featuring bold typography and subtle textural patterns to balance elegance with practicality.
Visual Mood: Soft contrasts and indulgent imagery of gelato to create a mouthwatering, luxurious presentation.
1. Brand Concept & Inspiration
The branding draws inspiration from the richness of artisanal gelato and the timeless luxury associated with Italian desserts. By pairing elegant typography with a warm, dessert-inspired color palette, the identity communicates both indulgence and approachability.
2. Design Elements
Logo & Typography: A refined serif logotype that conveys sophistication and timeless appeal.
Color Palette: Chocolate-inspired shades (brown, cream, caramel) paired with subtle pastels to evoke flavor and freshness.
Packaging Design: Minimal yet premium packaging, featuring bold typography and subtle textural patterns to balance elegance with practicality.
Visual Mood: Soft contrasts and indulgent imagery of gelato to create a mouthwatering, luxurious presentation.


The Cioccolato branding system demonstrates how design can elevate a simple product into an aspirational lifestyle brand. By uniting packaging, typography, and color in a cohesive identity, the project captures the spirit of indulgence while ensuring strong shelf presence.
The Cioccolato branding system demonstrates how design can elevate a simple product into an aspirational lifestyle brand. By uniting packaging, typography, and color in a cohesive identity, the project captures the spirit of indulgence while ensuring strong shelf presence.
The Cioccolato branding system demonstrates how design can elevate a simple product into an aspirational lifestyle brand. By uniting packaging, typography, and color in a cohesive identity, the project captures the spirit of indulgence while ensuring strong shelf presence.